Today, retailers are looking towards digital commerce to transform all the aspects of their business. In the face of escalating competition, they want to grab the advantage of new opportunities for business growth. Sifting through various multifarious e-commerce platforms for a new e-commerce site can be overwhelming. And if you’ve perceived Magento to be the e-commerce leader as thousands of other global merchants have, then you’re starting in the right place.
Krish TechnoLabs is pleased to announce the launch of Balmessence on Magento 2 open source platform.
About Balmessence
Balmessence is one of the UAE’s leading cosmetic provider and home to the world’s natural and organic beauty brands that include a range of skin care products, lightening series, makeup, accessories, and fragrances. At Balmessence, you will find selective and truly luxurious beauty brands in terms of their high quality, powerful natural or organic ingredients, ethics, the authenticity that render huge benefits for skin, hair and entire body.
Project Scope
Balmessence team was planning to migrate their existing e-commerce store on Magento 1.x platform to an entirely new e-boutique presence by undergoing a full makeover of their current e-tailing platform.
E-commerce Audit
The Krish team evaluated the Balmessence 1.X store and established the desired functionality for the new Magento 2 build, knowing it’d give them the flexibility and scalability their business would need. We assessed the products, extensions, customizations, products, integrations, etc. based on the scope of the project and came across many areas where we found the code was not written upon the Magento best code practices.
Hence, rather than continuing to develop with Magento 1.x, we approached them to build a fresh website with latest Magento 2 framework.
Magento 2 Build Features and Functionality
With a fully responsive mobile site, we have been able to maintain a visually impactful and compelling experience to harness every potential of this rapidly growing beauty store. We managed to improve UI/UX interfaces with well-positioned web-content and other collaterals. In addition to flawless content migration, Krish team acclaimed well-organized product categorization arrangement with information-rich catalog setup with flexible and dynamic catalog-driven navigation structure.
Besides, the other features & functionalities included are: Elastic Search, layered filters, Blog setup, Newsletter subscription popup, social media configurations, infinite scrolling on product listing page, free gift & gift card options, email marketing configuration with Mail chimp, one step checkout integration, Payfort payment gateway integration, and custom shipping method powered by FETCHR.
With the relaunch of Balmessence on Magento 2, Krish team has delivered successful Magento 2 migration with an elevated web experience, enhancing its cosmetic touch-up putting a stunning impact. The improved performance allows their dazzling imagery to load faster than ever before. With streamlined site structure and navigation, customers can quickly breeze through the site and explore different products, and move to checkout seamlessly, using the standard checkout process.
Conclusion
There are endless options to choose from. However, merchants who are evaluating Magento often get stuck with a common question. Who’d be the right solution partner to work with? All your worries end here, at Krish TechnoLabs.
Krish TechnoLabs is a diligent team of Magento experts working together to meet client’s requirements and take their business to the next level. Whether you are looking to build a new digital commerce solution, migrate to Magento or upgrade to Magento’s latest version, feel free to contact one of our experts for consulting and discussing a solution for your business growth.
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
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